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Watch enthusiasts, get ready to set off for 5 days of total immersion with our Watch Safari and explore the most prestigious Swiss watch manufactures.

To celebrate its 24th anniversary, GMT magazine organized a week of total immersion for 24 watch enthusiasts at the heart of Switzerland's most prestigious watch manufacturers. An unprecedented adventure, from Geneva to Schaffhausen, and experience unforgettable moments surrounded by exceptional craftspeople and sumptuous landscapes together with other watchmaking enthusiasts.

Watch enthusiasts, get ready to set off for 5 days of total immersion with our Watch Safari and explore the most prestigious Swiss watch manufactures.

To celebrate its 24th anniversary, GMT magazine organized a week of total immersion for 24 watch enthusiasts at the heart of Switzerland's most prestigious watch manufacturers. An unprecedented adventure, from Geneva to Schaffhausen, and experience unforgettable moments surrounded by exceptional craftspeople and sumptuous landscapes together with other watchmaking enthusiasts.

For any question or information, please don't hesitate to contact us by email or phone.

Email : brice.lechevalier@gmtpublishing.com

Phone : +41 22 404 20 00

Are you a collector who would like to learn about the history of watches, visit the leading manufactures, and discover GMT’s Fine Watch Club, to learn about rare models and the technical details that make them unique

Are you a watch enthusiast who has been dreaming of total immersion in the world of Swiss watchmaking, meeting craftspeople and designers, and gaining a deeper understanding of watches

Are you a member of a watch collectors’ club and looking for the perfect opportunity to immerse yourself in the world of watchmaking, discover new trends and find out about future releases

Are you looking for a unique experience across Switzerland, combining private visits to watch manufacturers, exclusive exhibitions and experiences, culinary delights in renowned restaurants and overnight stays in carefully selected hotels

Are you a loyal reader of GMT magazine, passionate about the world of watchmaking, and want to connect more deeply with our publication

Do you love craftsmanship and want to witness displays of artisanal skills, such as dial creation, engraving and the assembly of complex movements


Dive with us into an exclusive and unforgettable watchmaking adventure where luxury, craftsmanship and history intersect to offer you a one-of-a-kind experience, among the lakes and mountains of Switzerland.

Thank you to our sponsors and partners

Your path towards the origins of watchmaking


Your path towards the origins of watchmaking

As a watch enthusiast, you've always dreamed of exploring Switzerland's prestigious watch manufactures, discovering the country's sumptuous landscapes and enjoying its many attractions. However, it can be difficult to find the ideal tour to take full advantage of what Switzerland has to offer.

What's more, access to manufactures and rare watches can be complicated without the right contacts. These obstacles may have discouraged you from embarking on such a fascinating adventure in the past.


We've organised everything for you!

  • You will be guided by a seasoned expert who will map out an optimised route for you, taking into account the country's most beautiful attractions and marrying them closely to your interest in watchmaking. The result is a totally immersive, watchmaking experience.
  • Imagine a journey in which you visit Switzerland's largest and most prestigious manufactures, its renowned museums, the artisans behind these masterpieces, and meet the editors of GMT Publishing.
  • Experience a journey full of surprises in a friendly atmosphere, with renowned restaurants, VIP lounges and 4 stars hotels.
  • Le Watch Safari : Watch Safari: an entirely new programme, tailor-made by the founder of GMT magazine, which opens the doors to the most renowned brands in watchmaking as well as to cutting-edge, niche watchmakers.

What is Watch Safari?

Watch Safari is an exclusive and immersive week-long programme organised by GMT magazine to celebrate its 24th anniversary. This trip is specially designed for 24 watch enthusiasts, offering them the unique opportunity to discover the most prestigious Swiss watch manufactures.

From 27 October to 1 November 2024, participants will travel from Geneva to Schaffhausen, passing through iconic locations such as the Vallée de Joux and the Jura, visiting renowned maisons such as Vacheron Constantin, Audemars Piguet, Hublot, Louis Vuitton, Omega, Piaget and Zenith, but also niche brands such as H. Moser & Cie, Jaquet Droz and MB&F, not forgetting the Grand Prix d'Horlogerie de Genève.

This watchmaking safari offers a full programme including private visits, meetings with exceptional craftspeople, workshops, tastings and convivial moments. Everything during the week is included: meals, accommodation in 4 stars hotels and transport.

Detailed programme: 5-days-and-6-nights Watch Safari starting in Geneva

Sunday 27th October

Check-in at Fraser Suites Geneva and Welcome Dinner

Ideal for getting to know the other safari participants and the GMT editorial team, you will discover local cuisine in one of Geneva's iconic restaurants and receive your welcome gifts. Free time after dinner.






Monday 28th October

Fabrique du Temps Louis Vuitton, Audemars Piguet Museum, Piaget Cocktail

For the past 20 years, the Fabrique du Temps Louis Vuitton in Geneva has been creating exceptional, little-known products in this manufacture, which is brimming with talent. It will surprise you. After lunch with the watchmakers, we head to the Vallée de Joux for a private tour of the Audemars Piguet museum, with its surprising architecture! On your return to Geneva, we’ll discover the Piaget VIP Lounge exhibition over cocktails. We’ll stay overnight at Fraser Suites Geneva.

Tuesday 29th October

MAD House (MB&F), Hublot

Discover the brand-new MAD House, the sumptuous mansion of the non-conformist independent niche brand MB&F. We’ll have a change of scenery after lunch, when Hublot shows us the new wing of its manufacture and its innovation department. Then, we depart for Neuchâtel for dinner and stay overnight at the Hôtel Beaulac in Neuchâtel.




Wednesday 30th October

Zenith, Jaquet Droz

The morning will be devoted to an historic jewel of Swiss watchmaking, Zenith, where the iconic El Primero calibre was born, with lunch at the brand’s manufacture in Le Locle. Just next door, we’ll pay a visit to Swatch Group's most high-end brand, Jaquet Droz, renowned for its fabulous craftsmanship and automata. We’ll enjoy wine tasting with the CEO, have a surprise dinner and stay overnight at the Hôtel Beaulac in Neuchâtel.

Diner avec son CEO et nuit à Neuchâtel

Thursday 31st October

Omega (manufacture and museum), H. Moser & Cie

We head for Bienne, at the end of Lake Bienne, where Omega opens the doors of its high-performance manufacture and its museum, which is as informative as it is entertaining. After lunch, it's off to Schaffhausen and its jewel of fine watchmaking, H. Moser & Cie, a brand that is dynamic as it is avant-garde. There we’ll discover their latest limited series. Dinner and overnight stay in Schaffhausen.

Friday 1st November

Grand Prix d’Horlogerie de Genève (exhibition and workshop), closing dinner

We’ll return to Geneva in the morning, where we’ll have a guided tour of the Grand Prix d’Horlogerie de Genève exhibition and introduction to watchmaking workshop. Surprise cocktail and closing dinner in the old town.

Free time at the weekend: Make the most of your visit to Geneva and check out the city. We'll be happy to suggest places to visit!

The advantages of this programme

Based in Geneva and enjoying excellent relationships with watch brands for 25 years, we have privileged contacts and access to the watchmaking world. This enables us to offer you a unique and comprehensive experience.

GMT Watch Safari consists of an all-inclusive programme: workshops, tastings and visits, meals (morning, noon and evening), overnight accommodation in 4 stars hotels and transport in luxury minibuses in Switzerland from Monday to Friday, plus a daily photo-video report and welcome gifts.

Excellent value for money: For this first edition, GMT Publishing has negotiated very preferential rates with all its partners. In a survey of our readers, three quarters were prepared to pay between 50% and 100% higher than the price we’re offering.

And that's not all...

By participating in the GMT Watch Safari programme, in addition to the surprises we have in store for you throughout these 5 days of adventure, we are offering you for this first edition:

Your official GMT Watch Safari polo shirt

(worth CHF 88.-)

Your Millennium Watch Book 2024 focusing on ‘Travel Watches’

(worth CHF 190.-)

Your GMT autumn pack with the GPHG catalogue & GMT XXL World

(worth CHF 34.-)

Book now to guarantee your place in this unforgettable Swiss watchmaking adventure.

Do you like the sound of our programme? Discover our anniversary offer and book your place on our Watch Safari now!

Explore Switzerland following a tailor-made itinerary starting in Geneva and discover all the wonders of the world of watchmaking in just 5 days!


Take part in private and exclusive visits to manufactures where you will discover the latest innovations and rare watches never before seen by the general public!

Experience unforgettable moments at dinners and cocktails in iconic locations, while chatting with watch enthusiasts and experts!


Watch Safari is:

  • 6 nights' accommodation in 4 stars hotels
  • Daily breakfast, lunch and dinner
  • Transport in VIP Mercedes-Benz minibus or equivalent
  • Unforgettable watchmaking experiences
  • “Swiss Made” experiences

Reserve your spot today by choosing one of the options below:

During this exceptional event, to promote interaction and camaraderie, each room is designed for two people. However, if you prefer a personal and private space, we offer the option to choose a single room for more privacy and comfort.

Join the Watch Safari and stay in a shared room (twin beds) for a rate per person of:

Join the Watch Safari and stay in a shared room (twin beds) for a rate per person of:

CHF 3'900.-

Join the Watch Safari and stay in a single room by paying an additional fee of 990 CHF. For a total rate of:

CHF 4'890.-

This offer is only available for 24 people

Click on one of the buttons to reserve your spot.

We are committed to you!

GMT Publishing: Our vision

GMT Publishing is an independent media group, established in Geneva since 2000. Anchored geographically and historically at the heart of the Swiss watchmaking and sailing communities, our multi-disciplinary team is committed to delivering expert and informed accounts of the latest news and developments in watchmaking and sailing. We love to tell you stories of technical odysseys and human endeavour. We love new technologies and traditional craftsmanship. We're crazy about performance and adventure of all kinds. Above all, we want to share our love of watches and sailing through our international projects and media. Magazines, websites, YouTube channels, Instagram accounts, beautiful books and a members' Club: We put into words, images and experiences the countless facets of these two worlds, to help you experience unique emotions. And we do it with creativity, care and a genuine desire to share our passion.

GMT Publishing: Our values

At GMT Publishing, we are...

  • Motivated by pure passion

Whether you want to go behind the scenes of a fine watchmaking manufacture, or meet the men and women of contemporary watchmaking, we're there, where it happens: At the heart of the action, sharing the experience and emotion with you.

  • Experts

From day one of the GMT adventure, we have put our different skills at the service of our readers and partners. Journalists, photographers, videographers, sales teams, web developers, SEO analysts, community managers and marketing and distribution specialists make up our team of around 30 passionate people, all experts in their field. We can also count on a large network of freelance professionals to bring each of our projects to fruition.

  • Artisans

In watchmaking, attention to detail and rigour are essential. These are values that we uphold in our writing and publications. Nothing is left to chance. Every second and every punctuation mark counts!

  • Entrepreneurs

We approach each new project with energy, curiosity and creativity. Our team stays one step ahead with innovative solutions that keep us at the cutting edge of publishing and digital communication. We go the extra mile to find the most effective solutions that meet the needs of our partners.


Our passion for watchmaking and commitment to excellence make us credible and worthy of your trust. If you want to dive into the fascinating world of watches, and explore the great watch brands that have made history, then now is the time! Join Watch Safari by clicking on the button below and discover the treasures of Swiss watchmaking.

These people have put their trust in us

Marie Dubois

"I booked a place on Watch Safari to make my dream of visiting Swiss watchmaking manufactures come true. GMT Publishing convinced me with its undisputed expertise and commitment to quality watchmaking."


Watch enthusiast

Thomas Müller

"Watch Safari is a unique opportunity to enjoy an immersive watchmaking experience. I chose GMT Publishing because of its lengthy experience in the field of Swiss watchmaking and its impeccable reputation."


Watch collector

Emily Johnson

I signed up for Watch Safari to explore behind the scenes of some of the world's greatest watchmakers. GMT Publishing's credibility and dedication to the watchmaking community were instrumental in my decision".


Watch enthusiast

Q1 : What are the dates and duration of Watch Safari?

Watch Safari will take place from 27 October to 1 November 2024, lasting five days and six nights. You're free to enjoy Geneva and Switzerland on the weekends before and after!

Q2 : What is included in the price of Watch Safari?

The price of CHF 3,900 includes guided tours of watch manufactures, accommodation in a 4 stars hotels, meals (morning, noon and evening), transport within Switzerland from Monday to Friday in a Mercedes-Benz VIP minibus or equivalent, as well as exclusive bonuses to mark GMT's 24th anniversary.

Q3 : How many places are available for Watch Safari?

Only 24 places are available, in keeping with GMT's 24th anniversary. We encourage you to book early to ensure your participation in this exclusive experience.

Q4 : Why should I choose Watch Safari?

Watch Safari offers a unique opportunity to go behind the scenes of Swiss watchmaking and meet exceptional craftspeople. With GMT Publishing, you can benefit from over 20 years of expertise and commitment to quality watchmaking.

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