Watch enthusiasts, get ready to set off for 5 days of total immersion with our Watch Safari and explore the most prestigious Swiss watch manufactures.
After an unforgettable first edition in 2024 for its 24th anniversary, GMT is organizing a exclusive and convivial new experience. From Geneva to Vallée de Joux and Neuchâtel, experience unforgettable moments surrounded by exceptional craftspeople and sumptuous landscapes together with other watchmaking enthusiasts.
Watch enthusiasts, get ready to set off for 5 days of total immersion with our Watch Safari and explore the most prestigious Swiss watch manufactures.
After an unforgettable first edition in 2024 for its 24th anniversary, GMT is organizing a exclusive and convivial new experience. From Geneva to Vallée de Joux and Neuchâtel, experience unforgettable moments surrounded by exceptional craftspeople and sumptuous landscapes together with other watchmaking enthusiasts.
Are you a collector who would like to learn about the history of watches, visit the leading manufactures, and discover GMT’s Fine Watch Club, to learn about rare models and the technical details that make them unique
Are you a watch enthusiast who has been dreaming of total immersion in the world of Swiss watchmaking, meeting craftspeople and designers, and gaining a deeper understanding of watches
Are you a member of a watch collectors’ club and looking for the perfect opportunity to immerse yourself in the world of watchmaking, discover new trends and find out about future releases
Are you looking for a unique experience across Switzerland, combining private visits to watch manufacturers, exclusive exhibitions and experiences, culinary delights in renowned restaurants and overnight stays in carefully selected hotels
Are you a loyal reader of GMT magazine, passionate about the world of watchmaking, and want to connect more deeply with our publication
Do you love craftsmanship and want to witness displays of artisanal skills, such as dial creation, engraving and the assembly of complex movements
Dive with us into an exclusive and unforgettable watchmaking adventure where luxury, craftsmanship and history intersect to offer you a one-of-a-kind experience, among the lakes and mountains of Switzerland.
Thank you to our sponsors and partners
Discover the recap of the Watch Safari 2024
Your path towards the origins of watchmaking
Your path towards the origins of watchmaking
As a watch enthusiast, you've always dreamed of exploring Switzerland's prestigious watch manufactures, discovering the country's sumptuous landscapes and enjoying its many attractions. However, it can be difficult to find the ideal tour to take full advantage of what Switzerland has to offer.
What's more, access to manufactures and rare watches can be complicated without the right contacts. These obstacles may have discouraged you from embarking on such a fascinating adventure in the past.
We've organised everything for you!
- You will be guided by a seasoned expert who will map out an optimised route for you, taking into account the country's most beautiful attractions and marrying them closely to your interest in watchmaking. The result is a totally immersive, watchmaking experience.
- Imagine a journey in which you visit Switzerland's largest and most prestigious manufactures, its renowned museums, the artisans behind these masterpieces, and meet the editors of GMT Publishing.
- Experience a journey full of surprises in a friendly atmosphere, with renowned restaurants, VIP lounges and 4 stars hotels.
- Le Watch Safari : Watch Safari: an entirely new programme, tailor-made by the founder of GMT magazine, which opens the doors to the most renowned brands in watchmaking as well as to cutting-edge, niche watchmakers.
What is Watch Safari?
Watch Safari is an exclusive and immersive week-long programme organised by GMT magazine to to bring its readers closer to watch brands. This trip is specially designed for 18 watch enthusiasts, offering them the unique opportunity to discover the most prestigious Swiss watch manufactures.
From 26 October to 1 November 2025, participants will travel from Geneva to Neuchâtel, passing through iconic locations such as the Vallée de Joux, visiting renowned maisons such as Breguet, Breitling, Cartier, Chopard, Montblanc and TAG Heuer , but also niche brands such as Bovet, L’Epée 1839 and Lorige, not forgetting the Grand Prix d'Horlogerie de Genève.
This watchmaking safari offers a full programme including private visits, meetings with exceptional craftspeople, workshops, tastings and convivial moments. Everything during the week is included: meals, accommodation in 4 stars hotels (Fraser Suites Geneva and Beaulac Neuchâtel) transport.
Detailed programme: 5-days-and-6-nights Watch Safari starting in Geneva
Sunday 26th October
Check-in at Fraser Suites Geneva and Welcome Dinner
Ideal for getting to know the other safari participants and the GMT editorial team, you will enjoy a cocktail dinner near the hotel, where organizers will go over the week's program with you.
Free time after dinner: take a stroll through Geneva's Old Town, adjacent to the hotel, or simply relax in your 45m² suite at Fraser Suites Geneva.
Monday 27th October
Chopard Watchmaking and High Jewelry, Breguet Manufacture, Lorige Cocktail
Chopard is globally renowned for its watches, such as the Mille Miglia, and its jewelry, as well as for crafting the Palme d'Or for the Cannes Film Festival. Despite its worldwide recognition, it remains a family-owned business, and its leaders will personally welcome us.
After a private tour of its watchmaking and jewelry workshops, followed by a lunch at the manufacture, we will head to the Vallée de Joux for an exclusive visit to the Breguet manufacture, celebrating its 250th anniversary. Discover how the tourbillon was invented!
To wrap up the day, we will shift to a different setting with a meeting with the founder of the niche brand Lorige, immersed in a unique automotive-inspired universe.
Overnight stay at Fraser Suites Geneva.
Tuesday 28th October
Jaeger-LeCoultre, Bovet
Visit to the century-old Jaeger-LeCoultre manufacture and an immersive journey into the watchmaking history of the Vallée de Joux. Then, we head to the Château de Môtiers, the historic home of Bovet, where the owner will welcome us for a light lunch and an exclusive presentation of the brand’s workshops and extraordinary timepieces. Bovet, a winner of the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève, promises an unforgettable experience.
Then, we depart for Neuchâtel for dinner and stay overnight at the Hôtel Beaulac in Neuchâtel.
Wednesday 29th October
Cartier, L’Epée 1839
Prepare to be amazed by this double visit to the world’s second-largest watchmaking group in La Chaux-de-Fonds, Cartier. First, an impressive, ultra-efficient manufacture, followed by the Maison des Métiers d’Art, a pinnacle of artisanal creativity, where we will have the privilege of enjoying lunch.
In the afternoon, the highly creative L’Epée 1839, a symbol of the revival of clocks and mechanical objects, will welcome us into its workshops. In the evening, its CEO will join us for dinner at the Beaulac, sharing the story of why LVMH chose to invest in the company.
Diner avec son CO et nuit à Nuchâtel
Thursday 30th October
Montblanc-Minerva, TAG Heuer
Among collectors' favorite manufactures, Minerva in Le Locle was acquired by Montblanc to strengthen its mechanical expertise. Its CEO will welcome us and explain this strategic move over a light lunch following our visit—an immersive dive into Swiss watchmaking history.
Right next door, we will then explore the avant-garde TAG Heuer manufacture and its museum, a winner of the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève.
The day concludes with a surprise watchmaking-themed dinner in Neuchâtel, followed by an overnight stay at the Beaulac.
Friday 31st October
Breitling, Grand Prix d’Horlogerie de Genève
Fasten your seatbelts! Performance and sustainability enthusiasts will love the visit to the Breitling manufacture in La Chaux-de-Fonds, a true symbol of modern watchmaking.
A complete change of scenery awaits us for lunch in a 17th-century farmhouse, preserved almost exactly as it was when the first farmer-watchmakers worked there.
In the afternoon, we return to Geneva to visit the latest exhibition of the Grand Prix d’Horlogerie de Genève.
Check-in at Fraser Suites Geneva, followed by a surprise closing dinner.
Check-out on Saturday morning.
Free time at the weekend: Make the most of your visit to Geneva and check out the city. We'll be happy to suggest places to visit!
The advantages of this programme
Based in Geneva and enjoying excellent relationships with watch brands for 25 years, we have privileged contacts and access to the watchmaking world. This enables us to offer you a unique and comprehensive experience.
GMT Watch Safari consists of an all-inclusive programme: workshops, tastings and visits, meals (morning, noon and evening), overnight accommodation in 4 stars hotels and transport in luxury minibuses in Switzerland from Monday to Friday, plus a daily photo-video report and welcome gifts.
Excellent value for money: For this first edition, GMT Publishing has negotiated very preferential rates with all its partners. In a survey of our readers, three quarters were prepared to pay between 50% and 100% higher than the price we’re offering.
And that's not all...
By participating in the GMT Watch Safari programme, in addition to the surprises we have in store for you throughout these 5 days of adventure, we are offering you for this second edition:
Your official GMT Watch Safari polo shirt
(worth CHF 88.-)
Your GMT autumn pack with the GPHG catalogue & GMT XXL World
(worth CHF 34.-)
Book now to guarantee your place in this unforgettable Swiss watchmaking adventure.
Do you like the sound of our programme? Book your place on our Watch Safari now!
Explore Switzerland following a tailor-made itinerary starting in Geneva and discover all the wonders of the world of watchmaking in just 5 days!
Take part in private and exclusive visits to manufactures where you will discover the latest innovations and rare watches never before seen by the general public!
Experience unforgettable moments at dinners and cocktails in iconic locations, while chatting with watch enthusiasts and experts!
Watch Safari is:
- 6 nights' accommodation in 4 stars hotels
- Daily breakfast, lunch and dinner
- Transport in VIP Mercedes-Benz minibus or equivalent
- Unforgettable watchmaking experiences
- “Swiss Made” experiences
Reserve your spot today by choosing one of the options below:
During this exceptional event, to promote interaction and camaraderie, each room is designed for two people. However, if you prefer a personal and private space, we offer the option to choose a single room for more privacy and comfort.
Join the Watch Safari and stay in a shared room (twin beds) for a rate per person of:
Join the Watch Safari and stay in a shared room (twin beds) for a rate per person of:
CHF 4'490.-
Join the Watch Safari and stay in a single room by paying an additional fee of CHF 990.-. For a total rate of:
CHF 5'480.-
This offer is only available for 18 people
Click on one of the buttons to reserve your spot.
These people have put their trust in us in 2024
Robert
"We really had a terrific time on the Safari. I learned so much about the industry — it was really fascinating. I was surprised that Peter Roth was a classmate of the CEO of Omega. And, that one of the judges from the Grand Prix was in our tour. We were in some rarified air. Thank you."
USA
Hugues
"I would like to thank the entire GMT team for this wonderful week and the excellent organization. The program was both intense and highly engaging. I made many discoveries, and having the opportunity to interact so closely with the different stages of watchmaking was a truly unique experience. Not to mention the selection of hotels and excellent restaurants. Looking forward to next year!"
Switzerland
Lior
"I join everyone in extending my heartfelt gratitude for a week of a lifetime. The memories will be carried with me for years to come. Enjoyed everything from the visits to the company. Thank you all for making it such a fun experience."
USA
Peter
"It was an incredible week, and we truly enjoyed discovering the behind-the-scenes world of our great Swiss watch manufactures. I made some amazing new discoveries and had the pleasure of meeting a fantastic group of people. I found it particularly special and enriching to see so many nationalities come together for this experience.
Once again, I want to thank you, Brice, and your team for the flawless organization of this Watch Safari."
Switzerland
Nick
"Thanks Brice Lechevalier for organising such an amazing trip. We’ve been very privileged to have access to such wonderful places, and it’s been fab. And thanks to everyone else for making it such a great group to travel with too."
United Kingdom
Florent
"I would like to thank one last time my dear Brice and his GMT dream team. I knew the friend and the big press boss but I discovered a nice shock organizer! This week was intense in energy but also in emotions with these watchmaking houses, each more prestigious than the other, who welcomed us like "friends"certainly a week that I am not ready to forget!!!"
France
Rajan
"What an amazing week. It’s a pleasure to have met you all, and spent this time together. Hats off to Brice Lechevalier for curating such an immersive and high-value experience. I’m sure it will be a continued success long into the future."
United Kingdom
Your 4-Star Accommodation
We have selected two very welcoming and comfortable 4-star hotels near the lake and the old town in Geneva and Neuchâtel to enhance your GMT Watch Safari experience: Fraser Suite Geneva and Beaulac Neuchâtel, both centrally located yet peaceful.
Geneva Fraser Suites
Spacious rooms and close proximity to the old town and shopping streets.
You will stay here on Sunday, Monday, and Friday.
Beaulac Neuchâtel
Elegant rooms and a breathtaking panoramic view from the rooftop.
You will stay here on Tuesday, Wednesday, and Thursday.
GMT Publishing: Our values
At GMT Publishing, we are...
- Motivated by pure passion
Whether you want to go behind the scenes of a fine watchmaking manufacture, or meet the men and women of contemporary watchmaking, we're there, where it happens: At the heart of the action, sharing the experience and emotion with you.
- Experts
From day one of the GMT adventure, we have put our different skills at the service of our readers and partners. Journalists, photographers, videographers, sales teams, web developers, SEO analysts, community managers and marketing and distribution specialists make up our team of around 30 passionate people, all experts in their field. We can also count on a large network of freelance professionals to bring each of our projects to fruition.
- Artisans
In watchmaking, attention to detail and rigour are essential. These are values that we uphold in our writing and publications. Nothing is left to chance. Every second and every punctuation mark counts!
- Entrepreneurs
We approach each new project with energy, curiosity and creativity. Our team stays one step ahead with innovative solutions that keep us at the cutting edge of publishing and digital communication. We go the extra mile to find the most effective solutions that meet the needs of our partners.
Our passion for watchmaking and commitment to excellence make us credible and worthy of your trust. If you want to dive into the fascinating world of watches, and explore the great watch brands that have made history, then now is the time! Join Watch Safari by clicking on the button below and discover the treasures of Swiss watchmaking.
We are committed to you!
GMT Publishing: Our vision
GMT Publishing is an independent media group, established in Geneva since 2000. Anchored geographically and historically at the heart of the Swiss watchmaking and sailing communities, our multi-disciplinary team is committed to delivering expert and informed accounts of the latest news and developments in watchmaking and sailing. We love to tell you stories of technical odysseys and human endeavour. We love new technologies and traditional craftsmanship. We're crazy about performance and adventure of all kinds. Above all, we want to share our love of watches and sailing through our international projects and media. Magazines, websites, YouTube channels, Instagram accounts, beautiful books and a members' Club: We put into words, images and experiences the countless facets of these two worlds, to help you experience unique emotions. And we do it with creativity, care and a genuine desire to share our passion.
Watch Safari will take place from 26 October to 1 November 2025, lasting five days and six nights. You're free to enjoy Geneva and Switzerland on the weekends before and after!
The price of CHF 4'490.- includes guided tours of watch manufactures, accommodation in a 4 stars hotels, meals (morning, noon and evening), transport within Switzerland from Monday to Friday in a Mercedes-Benz VIP minibus or equivalent.
Only 18 places are available, and to maintain the exclusive and convivial atmosphere, visits will be conducted in two groups. We encourage you to book early to ensure your participation in this exclusive experience.
Watch Safari offers a unique opportunity to go behind the scenes of Swiss watchmaking and meet exceptional craftspeople. With GMT Publishing, you can benefit from over 25 years of expertise and commitment to quality watchmaking.
Not available this year?
For any question or information, please don't hesitate to contact us by email or phone.
Email : brice.lechevalier@gmtpublishing.com
Phone : +41 22 404 20 00
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